Every shoe we make is crafted with precision and care – a testament to the fact we’ve been designing and manufacturing sneakers for over a century.
The pioneering arch supports and acclaimed ABZORB sole units that go into our trainers make for some of the most comfortable shoes on the sneaker landscape. Additionally, our extensive range of collaborations, colourways and special editions means there’s always a shoe with your name on it in our collection.
Some of our notable models include the fresh 247, the 420 range and our legendary collection of 574 trainers. Each model we design has its own unique style, but always with the recognisable New Balance finishing touches and industry-leading technical detail. For a lifestyle shoe that excels in durability and comfort, go for the classic New Balance 990v4, which has a thirty-year legacy, and is known for its advanced cushioning and stability. Part of our Made in US range, the shoes are manufactured using the finest craftmanship, and built out of lightweight pigskin leather. Or if you want to inject your everyday look with a fitness-inspired vibe, the athletic 220s are known for their understated, sporty style. A revival of the original running shoe from the ‘70s, this lifestyle model is inspired by the tracks, but perfect for city life.
New Balance: The history
New Balance was founded in 1906, and started out by manufacturing pioneering arch supports to make shoes fit better and improve balance for wearers. Since then we’ve stuck with the same philosophy: to continuously invent, innovate and challenge the norm, making sure our shoes are as comfortable and high-performing as they are effortlessly stylish. We’ve come a long way, but have always stayed true to our roots – still to this day using our domestic factories in New England in the US, and Flimby, Cumbria in the UK to produce our premium quality Made in US and Made in UK collections.
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