The New 990

Worn by supermodels in London
and dads in Ohio.

Worn by supermodels in London and dads in Ohio.

The New 990

Shop Men Shop Women

Manufactured in the US for over 75 years and representing a limited portion of our US sales, New Balance Made is a premium collection that contains a domestic value of 70% or greater.

Men’s lifestyle shoes

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Men’s lifestyle shoes

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Our men’s sneakers are renowned for their clean-cut style, durability and supreme fit. The range consists of a wide variety of recognisable New Balance silhouettes, from the 420 to the timeless 373 Modern Classics.

Every shoe we make is crafted with precision and care – a testament to the fact we’ve been designing and manufacturing sneakers for over a century.
The pioneering arch supports and acclaimed ABZORB sole units that go into our trainers make for some of the most comfortable shoes on the sneaker landscape. Additionally, our extensive range of collaborations, colourways and special editions means there’s always a shoe with your name on it in our collection.
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  • NB Made in US 990v5, Grey with Castlerock

    Made in US 990v5

    Men's Made In The US

    200,00 € - 220,00 €

    Men's Made In The US

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  • NB 615, Blue with Silver

    615

    Unisex Sport Style

    85,00 €

    Unisex Sport Style

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  • New
    NB 574, White

    574

    Men's 574

    109,00 €

    Men's 574

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  • NB 574, Rain Cloud with Moonbeam

    574

    Men's 574 Classic

    109,00 €

    Men's 574 Classic

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  • NB 801, Violet Fluorite with Defense Green

    801

    Men's Chunky Sneakers

    100,00 €

    Men's Chunky Sneakers

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  • New
    NB 574, Pigment with Hemp

    574

    Men's 574 Classic

    90,00 €

    Men's 574 Classic

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  • NB 997 Sport, Team Red with White

    997 Sport

    Unisex 997

    119,00 €

    Unisex 997

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  • NB 220, Pigment with White

    220

    Unisex Classics

    80,00 €

    Unisex Classics

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  • NB 574, Pigment with NB Scarlet

    574

    Men's 574 Classic

    109,00 €

    Men's 574 Classic

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  • NB Made in UK 576, Black with Silver & White

    Made in UK 576

    Men's Classics

    160,00 €

    Men's Classics

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  • New
    NB 997 Sport, Tropical Green with Sea Salt

    997 Sport

    Men's 997

    139,00 €

    Men's 997

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  • NB 247, Castlerock with Black

    247

    Men's 247

    119,00 €

    Men's 247

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  • NB Made in US 997, Black with Nimbus Cloud

    Made in US 997

    Men's 997

    220,00 €

    Men's 997

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  • NB Made in US 998, Green with Brown

    Made in US 998

    Men's 998

    240,00 €

    Men's 998

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  • NB Fresh Foam Roav Infinite Dark, Black

    Fresh Foam Roav Infinite Dark

    Men's NB Running

    99,00 €

    Men's NB Running

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  • NB Fresh Foam Roav Fusion, Black with Lead

    Fresh Foam Roav Fusion

    Men's Fresh Foam – Soft & Smooth

    99,00 €

    Men's Fresh Foam – Soft & Smooth

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  • NB 608, Black with Prism Purple & Leopard Print

    608

    Men's Chunky Sneakers

    89,00 €

    Men's Chunky Sneakers

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  • NB 650 Cross Training, White with Amazonite

    650 Cross Training

    Men's Sport Style

    100,00 €

    Men's Sport Style

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  • NB X-Racer, Outerspace with Velocity Red

    X-Racer

    Unisex Sport Style

    90,00 € - 99,00 €

    Unisex Sport Style

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  • NB X-Racer, White with Velocity Red

    X-Racer

    Unisex Sport Style

    110,00 € - 119,00 €

    Unisex Sport Style

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  • NB Fresh Foam More, Black with Orca

    Fresh Foam More

    Men's Fresh Foam – Soft & Smooth

    159,00 € - 160,00 €

    Men's Fresh Foam – Soft & Smooth

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  • NB Fresh Foam Zante Trainer, Black with Magnet & Gold

    Fresh Foam Zante Trainer

    Men's Fresh Foam – Soft & Smooth

    109,00 €

    Men's Fresh Foam – Soft & Smooth

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  • NB Fresh Foam Cruz SockFit, Dark Neptune with Eclipse

    Fresh Foam Cruz SockFit

    Men's Fresh Foam

    109,00 €

    Men's Fresh Foam

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    Created in 1988, the men’s 574 is a New Balance classic. A clean sneaker with a sleek silhouette and supreme levels of comfort, its design has been updated over the years to keep in line with today’s modern style-seekers. The iconic 574’s ongoing popularity has kicked off a wave of new releases in recent years, including the 574 Sport.

    Each shoe in the range is characterised by subtle waves on the heel and the iconic N logo, adding a textured, modern twist to a classic trainer. Crafted from premium suede and mesh with a solid rubber outsole, it’s resilient, hardwearing and timeless in its aesthetic appeal. The men’s 574 comes in a range of fresh colourways and styles, from distinctive shades, to the more understated blacks, greys and sea salt tones. And if you don’t see something that feels like ‘you’, our customised range means you can create a pair of bespoke 574 trainers for a look that’s all your own.
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  • New
    NB 574, White

    574

    Men's 574

    109,00 €

    Men's 574

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  • NB 574, Rain Cloud with Moonbeam

    574

    Men's 574 Classic

    109,00 €

    Men's 574 Classic

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  • New
    NB 574, Pigment with Hemp

    574

    Men's 574 Classic

    90,00 €

    Men's 574 Classic

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  • NB 574, Pigment with NB Scarlet

    574

    Men's 574 Classic

    109,00 €

    Men's 574 Classic

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  • NB 574, Black with Chipmunk

    574

    120,00 €
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Made In The UK & Made In The US Shoes

Our made in the UK and USA collection represents a proud tradition of craftmanship and domestic manufacture.

  • NB Made in US 990v5, Grey with Castlerock

    Made in US 990v5

    Men's Made In The US

    200,00 € - 220,00 €

    Men's Made In The US

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  • NB Made in UK 1500 Aztec, Grey with Tan & Green

    Made in UK 1500 Tiger Camo

    Men's 1500 Made in UK

    180,00 €

    Men's 1500 Made in UK

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  • NB Made in US 990v5, Nimbus Cloud with Team Royal & Team Red

    Made in US 990v5

    Men's 990

    220,00 €

    Men's 990

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  • NB Made in US 990v5 with Nubuck, Light Grey

    Made in US 990v5 with Nubuck

    Men's 990

    220,00 €

    Men's 990

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  • NB Made in UK 1500, White with Navy

    Made in UK 1500

    Men's Made In The UK

    170,00 €

    Men's Made In The UK

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  • NB Made in UK 1530, Grey with White

    Made in UK 1530

    Men's Made In The UK

    160,00 € - 189,00 €

    Men's Made In The UK

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  • NB Made in US 997, Tan with White

    Made in US 997

    Men's Made in US Collection

    220,00 €

    Men's Made in US Collection

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  • NB Made in UK 1500, Silver with White

    Made in UK 1500

    Men's Made In The UK

    170,00 €

    Men's Made In The UK

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  • NB Made in US 990v4, Grey with Black

    Made in US 990v4

    Men's Made In The US

    220,00 €

    Men's Made In The US

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  • NB Made in US 990v4, Black

    Made in US 990v4

    Men's Made In The US

    240,00 €

    Men's Made In The US

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  • NB Made in US 990v4, Moroccan Blue with Dark Cyan

    Made in US 990v4

    Men's Made In The US

    249,00 €

    Men's Made In The US

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  • NB Made in US 990v4, Black with Silver

    Made in US 990v4

    Men's Made In The US

    200,00 €

    Men's Made In The US

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  • NB Made in US 990v2, Angora with White & Black

    Made in US 990v2

    Men's Made In The US

    220,00 €

    Men's Made In The US

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  • NB Made in UK 1500 Nubuck, Navy with Grey & Petrol

    Made in UK 1500 Nubuck

    Men's Made In The UK

    180,00 €

    Men's Made In The UK

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  • NB Made in UK 1530, Black with Purple & Teal

    Made in UK 1530

    Men's 1500 Made in UK

    160,00 € - 170,00 €

    Men's 1500 Made in UK

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  • NB Made in US 998, Burgundy with Blue

    Made in US 998

    Men's Made In The US

    220,00 €

    Men's Made In The US

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  • NB Made in UK 991, Burnt Orange with Gold

    Made in UK 991

    Men's 991

    190,00 €

    Men's 991

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  • NB Made in UK 991, White with Silver

    Made in UK 991

    Men's 991

    200,00 €

    Men's 991

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  • NB All Coasts 210, White with Purple

    All Coasts 210

    Men's Court Classics

    60,00 €

    Men's Court Classics

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  • NB All Coasts 331, Black with Grey

    All Coasts 331

    Men's Skate

    79,00 €

    Men's Skate

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  • NB Pro Court 212, White with Green

    Pro Court 212

    Men's Court Classics

    65,00 €

    Men's Court Classics

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  • NB Pro Court Mid 213, Sea Salt with Red

    Pro Court Mid 213

    Men's Court Classics

    70,00 €

    Men's Court Classics

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  • NB 300, Off White with White

    300

    Unisex Court Classics

    90,00 €

    Unisex Court Classics

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  • NB Made in UK 576 Racq Pacq, White with Grey & Green

    Made in UK 576 Racq Pacq

    Men's 576

    150,00 €

    Men's 576

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  • NB CT576, Port Royale with Outerspace

    CT576

    Men's Skate

    150,00 €

    Men's Skate

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  • NB All Coasts 210, White with Purple

    All Coasts 210

    Men's Court Classics

    60,00 €

    Men's Court Classics

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  • NB CT576, Port Royale with Outerspace

    CT576

    Men's Skate

    150,00 €

    Men's Skate

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  • NB All Coasts 210, Black with Grey

    All Coasts 210

    Men's Skate

    70,00 €

    Men's Skate

    Expand